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Put a Face on Corporate Social Responsibility (CSR)

By Emma-Ruth Arnaz-Pemberton

Why PMDoS is Important

All organisations talk about Corporate social responsibility and often cite one of its facets as an organisational value. But like most things when you put a PMO spin on it, it means different things to different people, for example:

  • Working in partnership with local communities
  • Socially responsible investment (SRI)
  • Developing relationships with employees and customers
  • Environmental protection and sustainability

We also see it more and more in all aspects of the project management industry. One such example is the five case business case model (The Green Book, HM Treasury) which encourages writers of Business Cases to look at the potential investment through five lenses: Economic Case, Management Case, Financial Case, Commercial Case, and Strategic Case.

The economic case of this approach looks to validate if the project is the right thing to do from a ‘money well spent’ perspective including the social and economic consequences of the investment being considered.

The trusty triple constraint triangle also has a close cousin that relates to sustainability; People, Profit, and Planet urging delivery professionals to look wider than the project Time, Cost, Quality, and higher than the portfolio Resource, Reward, Risk.

The Project Management Institute (PMI) published a paper on Global Ethical Decision Making and makes mention of the importance of social awareness in its Pulse of the Profession 2018.

Project Management Day of Service (PMDoS) was established by Project Management for Change (US), and Wellingtone (UK) to bring project management to the forefront of Social Corporate Responsibility. It inspires organisations and individuals to give back using their unique skills and abilities.

As an industry, project management (and subsets) is not widely known for giving back to the society it is effecting change within. In fact, in many (non-industry) eyes it is perceived fairly negatively as consultant based, looking out for themselves and not the clients they serve.

Project Management Day of Service (PMDoS) is a vehicle for the UK industry to actively give to those who are not able to afford the support they sorely need to help others. Charities involved in the December edition of PMDoSUK included big names like Clic Sargent and Human Appeal; that despite being well known still do not have all they need.

As fundraisers, it can often be hard finding the time to be able to step back and really plan for upcoming projects. Being able to take this time, and with experts from companies like RSM & Freshfields, was a huge benefit to us both, and left us both with lots of great advice on really turning our ideas into reality through a proper project plan.
Joe Burns – Fundraising Engagement Manager, Clic Sargent

It was great to take a step back from the day to day business and think through with experienced consultants some of the PMO challenges and opportunities YOugnMinds face – very useful day.  I would thoroughly recommend this event to others.
Patrick Scott – Head of PMO, YoungMinds

The smaller charities attending like Honeypot Children’s Charity, Young Minds, and Greater Manchester Centre for Voluntary Organisation (GMCVO) need even more from this industry, to help them plan, strategise, develop their vision to grow and continue their good work.

Those supporting the charities on the day are as important and a big thank you goes to RSM UK, Microsoft, Just Fundraising, Easy Manage Ltd, HSE, Freshfields, and the independent consultants who kindly gave their time.

I was pleased to be able to take part in December’s PM Day of Service. As well as being able to help a children’s charity come up with a more focused approach to addressing their current project challenges, I met some great people, and learned some interesting things about the tools and networks that are emerging to support charities. I have already signed up for the next event which will be in May in London.
Mike Coker, Consultant

Social Corporate Responsibility can really make a difference to someone who we may never get to meet; which is why sometimes it’s easy to ignore. So let’s put a face on it – you have skills; register with Wellingtone to help those less fortunate in May 2019.

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